To deliver impactful consumer messaging, I like to jump in at any stage of a brand's content development journey:

• Adapting concepts, signatures and taglines
• Editing, proofreading and writing content across platforms
• Optimizing copy for search engines
• Ensuring brand guidelines and style guides are followed
• Fact checking
• Preparing revisions for graphic designers
• Proofreading final proofs
• Liaising with clients

The challenge is to create awesome customer experiences across every touch point. To tell a story, connect with consumers, build a meaningful relationship and influence feelings at every interaction.